Museum Development Midlands (MDM) encourages all Accredited Museums and those Working Towards Accreditation (WTA) to take part in the Annual Museum Survey for England.
The Annual Museum Survey 2025 results have now been published.
““The Annual Museums Survey provides vital insight into the health of museums across England. A big thank you to everyone who takes the time to gather and submit data. We use that data to inform our work, from how we advocate for the needs of the museum sector through to how we plan delivery of our services. Museum Development’s work helps build a clear picture of the successes and challenges museums face, and without your input it wouldn’t be possible”.”
The findings highlight a positive outlook for many museums who are reporting an uplift on project funding that is driving new programming, increased visits and employment.
We mainly collect quantitative data, which represents the audiences, workforce and financial operational context of museums across England. This data is valuable for gaining an understanding of museums in their locality and in a regional and national context. Participating museums can use the data to benchmark their performance year on year and identify trends across the sector at a regional and national level.
All museums that respond get a personalised calculation of the economic impact of their activities for that financial year, as well as insight into how their own operations compare within the region.
The National 2024 report can be viewed here
You can view the 2023 East Midlands, West Midlands and National reports here.
You can read the Midlands Report Summary 2025 below.
Move your mouse over or click through tabs to view different analysis.
You can read the 2025 England summary below
The Annual Museum Survey 2025 reports are published under a Creative Commons license: Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).
You are free to share, copy and redistribute the material in any medium or format as well as to adapt and build upon the material. If you use the information shown in this report you must give appropriate credit by referencing the source of the data as ‘Annual Museum Survey 2025 produced by South West Museum Development on behalf of Museum Development England’.
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