This session will explore why and how to engage audiences on social media. It will cover the purpose of social media engagement, how to prioritise and choose platforms, how to create a content plan and how to evaluate social media activity. It will also explore the latest research, trends, challenges and opportunities for museums; including changes to algorithms, stagnating metrics, and key changes to audiences’ behaviours and what that means for museums. The session will showcase effective content and inspirational ideas from a range of museums.
Learning Objectives
As a result of attending, participants will be able to:
Understand the shifting landscape of social media engagement
Feel more confident in planning and evaluating their social media content
Create a social media content plan
The session will not be covering details on how to create or post content, but will signpost to resources on this.
The event will be delivered via Zoom using a range of exercises and interactive features including Chat and Breakout Rooms, and will include a short break. Participants are encouraged to ask questions and actively participate in discussion. If you have any concerns about accessibility or usability for these features please contact enquiries@mdmidlands.org.uk
This event supports the Arts Council England Inclusivity and Relevance Investment Principle
This event is fully funded through Arts Council England and is free to attend for those working in or with eligible museums in the Midlands.
About the trainer
Christina Lister is a marketing and audience development consultant with 22 years’ experience in agency, in-house and consultancy roles, specialising in working with museums, heritage sites and cultural venues. Christina undertakes audits, consultation, and research; develops strategies; and runs training, all of which supports organisations’ resilience, growth and sustainability.
She has worked with a huge range of museums, heritage sites and arts organisations across the country, including volunteer-run and smaller organisations, local authority-run organisations, larger museums and sector support organisations.
Christina has written AIM’s Success Guide on Marketing and has written Marketing Strategy for Museums, a book published by Routledge in 2023. She is a member of the Arts Marketing Association and Visitor Studies Group, a Trustee of Kids in Museums and a School Governor.
Who should attend?
This training is aimed at staff, volunteers and trustees who are involved in developing marketing and audience development plans.
Maximum two delegates per organisation. Priority will be given to delegates from non-NPO and non-National museums in the Midlands which are Accredited or officially Working Towards Accreditation.
Please note: We require you to complete the full booking form in order to confirm your eligibility for the session. The main booking form questions will appear after you have been through the 'check out' process. If you do not complete this form we will be in contact and reserve the right to cancel your ticket if we do not receive a response.
Accessibility
This event will be auto-captioned through Zoom. If you would benefit from any other form of access support, including live captioning, please answer ‘yes’ to the access requirements question on the booking form and email the MDM team as early as possible stating the support you require.
All participants will receive an email containing a Zoom link to the training prior to the event. The email will be sent to the email address used for booking. If you have not received an email the day before the event please contact us.
Important Information
https://mdmidlands.org.uk/code-of-conduct
https://mdmidlands.org.uk/booking-terms-and-conditions
Contact Us
If you need any further information or would like to speak to a member of the team please contact us:
Closing Date:
Newsletter Sign Up
To receive regular updates on our training, support programmes and grants please sign up for our newsletter.